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Interview Daniela Schiffer, Co-Founder changers.com, Berlin

http://www.changers.com/

@ChangersCom

@DanisTweet

Where are you living?
Berlin

How old you are?
35

What inspires you?
That’s not an easy one. What drives me is that I really want to change and improve things. That’s like the baseline. For my work I take inspirations from everywhere, things I read in articles and books, things I see in daily life or things I learn when talking with friends.

Tell me about what you do?
I have founded a startup, Changers.com

together with my partner Markus.
With Changers we bring people onto their bikes and into using public transport. We have build an app, that measures the kilometers you traveled and calculates your individual CO2 balance. Every sustainably traveled km earns you a bonus point, our so called Recoins.
We license this app to companies, to help them motivate and reward their workforce for doing something good for themselves and the environment. Thus building a sustainable bonus system in which users, companies and cities can be integrated.

What’s the structure of a typical day like for you?
First – I try to sleep as long as I can, so my mornings are stripped down to the essential smile emoticon
If I can make it, I am out of the door in 15 minutes, no breakfast no nothing (I know, bad habit). Fist coffee is in the office. Sometimes I put a little yoga in between and if I am in super hero mode, I go running for like 45 min.
Then off to the office. Coffee. Being a founder means, you have at least 5 different jobs, and that’s what structures my day. So I start writing our monthly financial report to the investors, than am off to a product meeting discussing some feature, than I contact a couple of journalists, talk to clients, do some sales calls, clear some things with our hardware manufacturer, next meeting regarding some UX decisions, that have to be made – and then it’s lunch time wink emoticon Well, you get the idea.
That’s what I truly love, that my work is so incredibly divers and that I have the opportunity to learn on so many levels.

What are some of your favourite sources for information?
My main information source is the internet of course. Then it depends, what kind of info I am looking for. Sometimes I am looking for news or articles on a certain topic, sometimes I have to dig deeper and look for research papers on that particular topic. It really depends, what you are looking for.
If I have questions regarding management or some typical founders issues, I also like to talk to other entrepreneurs. Having a network of people whom you can talk and ask any kind of questions, is super valuable for me. It’s like a support group and believe me, sometimes, when it gets tough it’s good to get all the support you can get.

How does social media influence your life?
Well – again, I think I use social media most for information purposes and sharing stuff I am interest in. I am rather reserved when it comes down to posting private things, but of course use it quite extensively for our company.

I think, the biggest influence on my life is, that I can keep in touch with friends, who are living all over the world, so much easier than before. And you get back in touch with people whom you haven’t seen in a long time. This is really beautiful.
Other than that I try to keep the chatter out of my life as much as possible and be very selective about the channels I use

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