Airbnb http://interbrand.com/views/how-to-manage-a-brand-at-the-speed-of-life/ @Mildenhall Hallmarks of the 2015 Best Global Brands from Interbrand @panoram http://andkathleen.com/ @andkathleen
There are two articles. one from McKinsey and the other from harvard business review. i like the hardvard article a
Plattforms changes the basis of brand value.
1 Story Positioning, Promise, Personas, Personality,Pricing 2 Symbols Logo,Color,Typo,Imagery 3 Strategy Landing Page,SEO, Paid AD,Email List,PR,Point of Purchaise,Parnterships from the