Hallmarks of the 2015 Best Global Brands from Interbrand
There are two articles. one from McKinsey and the other from harvard business review. i like the hardvard article a lot. they say that brand value of a company is falling to 10%(2013) from 18%(2003) and customer relationship values doubled (climbing from 9%(2003) to 18%(2013).
what do you think?
Plattforms changes the basis of brand value.
Positioning, Promise, Personas, Personality,Pricing
Landing Page,SEO, Paid AD,Email List,PR,Point of Purchaise,Parnterships
from the book leaning branding