branding 2015 II

There are two articles. one from McKinsey and the other from harvard business review. i like the hardvard article a lot. they say that brand value of a company is falling to 10%(2013) from 18%(2003) and customer relationship values doubled (climbing from 9%(2003) to 18%(2013).

what do you think?


(Visited 9 times, 1 visits today)