Interview Marcela Sapone, Co-Founder and CEO of Hello Alfred, New York


Articles by Marcela Sapone

The on-demand economy doesn’t have to imitate Uber to win

About Hello Alfred

Meet Hello Alfred, A Single Portal For Your Home Service Needs

Hello Alfred Raises $10.5M To Automate Your Chores

Where do you live?
Brooklyn, NY

How old you are? (if you don’t mind answering)

What inspires you?
People. Life is with people, they are why I get up in the morning, they can challenge you and help you learn all of life’s lessons. In business and life it is all about – it’s only about – how you make people feel.

Tell me about what you do?
I am the co-founder and CEO of Hello Alfred, the home operating system that integrates diverse on-demand and local services and delivers them past your door at the hands of a trusted, dedicated home manager (Your Alfred).

What’s the structure of a typical day like for you?
We start as a team everyday at 9am and state our goals for the day. Then I am in and out of the office meeting people, going on Alfred runs, talking to partners, customers, working on the product, writing, and helping people get shit done.

What are so me of your favourite sources for information?
Twitter, JasonHirschhorn REDEF, linkedin pulse, Pocket, the New Yorker, a curated group of friends

How does social media influence your life?
I like to live in the present and sometimes share the experience and things I’ve learned – twitter is my preferred medium to do that @mssapone


Why Information Grows by César Hidalgo

“Hidalgo does away with the standard factors of production – land, labour, and the many types of capital – which appear in mainstream economics. Instead he speaks in terms of matter, energy, knowhow, knowledge and information.”


#AlphaGo #google #ai beaten a professional Go player for the first time.

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Google’s AI just cracked the game that supposedly no computer could beat



the go-player:

Worldranking: #633


How #BigData Is Changing #Disruptive #Innovation

Disruptive innovations are:

  1. Cheaper (from a customer perspective)
  2. More accessible (from a usability or distribution perspective)
  3. And use a business model with structural cost advantages (relative to existing solutions)



10 Things that Change your Brain #startup #coaching  You think, therefore you are. But what are you?  10 Things that Change your Brain

Sleeping poorly

Reading novels

Playing action video games


Playing sports

Chronic pain

Learning new things



Accumulating too much fat


Best of #2015 #blog #tech #digital

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Lil Wayne+New Orleans

Black & White photograph of Lil Wayne taken by RJ Shaughnessy Wikimedia Commons





Personal brand + David Bowie #bowie

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Interview Marie Pohl, Actress, Writer, Singer, New York/ Berlin/ Vienna

Where do you live?
I spend a lot of time in New York and in Berlin and more recently in Vienna.

How old you are? (if you don’t mind answering)

I do mind. Actresses should never talk about their age. We are as old as our roles need us to be.

What inspires you?
Inspiration is so very versatile. The ocean inspires me – it gives me a sense of belonging. A salsa dance with a great partner inspires me – it frees me from the necessity of words. Being on stage inspires me. Always. John Steinbeck inspires me. And Kafka and Karl Valentin. I love the quiet and unimposing moments. A rainy day with nothing to do. Loneliness. Empty bars. The night. The early morning hours. Boxing inspires me. Working hard. Starting from zero and finding myself at the very bottom and working my way up. Nina Simone. Langston Hughes. Cuba… inspiration often comes when I get up from what I am doing and take a break…

Tell me about what you do?

I am an actress for film and theater. I sing Italian love songs from the 50ties. And I write travel novels — like my books “Maries Reise” (Marie’s trip) and Geisterreise (ghost trip) — travel stories based on true experiences from countries such as Cuba, Ghana, Mexico, Indonesia, Georgia, Finland, Ireland etc…

What’s the structure of a typical day like for you?
It all depends on what I am doing, traveling or researching, writing or learning lines for a part. I can be an early riser and/or a late night lover. I have one ritual that I do every day: Before I speak to anyone after I wake up (whatever time that may be) I give thanks to whoever is out there protecting me. I drink a lot of coffee, also in the morning and I have recently started to box and am usually at the gym in the evening until 9/10pm. Then I eat.

What are some of your favourite sources for information?
Books. Good books. Conversations with people on the street. Personal experiences (mine and others).

How does social media influence your life?

I use Wikipedia a lot. And I keep in touch with people from all over the world. I can call and send messages for free to friends in Rome or in Berlin or in New York, Africa, Latin America, Asia, anywhere! I appreciate that. A lot. I also like reading what people I know are up to – keeping in touch – seeing what people are interested in and last but certainly not least, announcing my readings and shows and books, I find social media very helpful for that.