branding 2015 II

There are two articles. one from McKinsey and the other from harvard business review. i like the hardvard article a lot. they say that brand value of a company is falling to 10%(2013) from 18%(2003) and customer relationship values doubled (climbing from 9%(2003) to 18%(2013).

 

https://hbr.org/2015/04/why-strong-customer-relationships-trump-powerful-brands

http://www.mckinsey.com/insights/high_tech_telecoms_internet/brand_success_in_an_era_of_digital_darwinism

what do you think?

 

bye,bye old marketing

In 2015 no one knows how to do marketing or whether it is at all meaningful. clearly a large part of work involved to old patterns. What makes a brand? following the agency scene and their CEOs , there is great perplexity. What does growth hacking? How can i get money from? there are wonderful times :-)))

Mindset to growth #startup

In my time as professional athletes , there were ups and downs . what I now was only clear : I had a static self-image .
at the end defeats led not to work harder . This has changed with the years . simply because it is too stressful and disappointing was through a static self-image live to go .

 

smartest sites i know about personal life and startup’s

Smartes sites i know for personal life and startup’s

https://i1.wp.com/timoschuster.com/down14load.png?resize=640%2C426

(09/2015)

https://thedistance.com/

https://hbr.org/

http://waitbutwhy.com/

http://www.farnamstreetblog.com/

https://www.bbvaopenmind.com/en

http://99u.com/articles

http://www.technologyreview.com/

http://www.theschooloflife.com

http://www.mckinsey.com/features/growth

http://www.forbes.com/entrepreneurs/

https://www.bcgperspectives.com/

http://www.nirandfar.com/

http://motivatedmastery.com/essays/

http://hyperboleandahalf.blogspot.de/

http://rocketdatascience.org/

http://www.helpscout.net/blog/#popular

http://breakingsmart.com/season-1/